Read this Associated Press article here
Comcast inked a seven-year deal for the naming rights to the New England Dodge Music Center in Hartford which will be called “Comcast Theatre”. Comcast did not disclose financial details of the agreement.
A Comcast spokesperson wishes that they said: “This important acquisition is intended to vastly improve the Customer Service Experience. We know how much time our customers spend ON-HOLD with our service department, so we felt a moral obligation to provide them with THE BEST MUSIC their money can buy while waiting for a live representitive to assist them. This will help to soften the blow when they eventually figure out that their best bet to get their problems fixed is to switch providers”.