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Blockbuster has jumped in bed with Comcast and should they produce any offspring you can be sure that the combined DNA of these two companies will spell nothing but trouble with a capital “T” for consumers.
A talking head for Comcast describes the deal as a marketing agreement where Comcast will be able to offer discounts on Blockbuster’s DVD-By-Mail service to certain Comcast customers. As part of the agreement, Comcast will not take a cut of any related revenue, but will provide deeper discounting for customers who decide to take advantage of the Blockbuster DVD-By-Mail service. It wasn’t immediately clear how much the deal might be worth to Blockbuster.
“It’s not about a financial benefit, but about targeting (our) the products to Blockbuster customers,” the Comcast talking head said.
As part of the model, Blockbuster stores have been promoting Comcast’s triple-play (otherwise known as the “3-Card Monte”) services.
Here’s the real scoop folks…Blockbuster is in big financial trouble and is grasping at straws. Comcast sees an opportunity to get some cheap advertising through Blockbuster, but mostly they want their customer list. When Blockbuster goes bankrupt about 18-months from now, Comcast will swoop down on all of the former Blockbuster customers with a “teaser” deal that they can’t refuse.
It is no different than a street corner crack dealer handing out free samples to the neighborhood kids to get them hooked so they can score the BIG BUCKS on the back end.
COMCAST…DEALING YOUR FAVORITE DRUG SINCE 1963